For over 181 years, your safety and the safety of your world has been at the heart of what we do. That’s why we have a team of more than 500 scientists and professionals and a rigorous safety process to analyze every ingredient—before we ever consider putting it in one of our products. Safety is at the heart of everything we do. Before we market a new product, we go beyond regulatory compliance to ensure every ingredient’s safety through a four-step, science-based process. We use the same process as regulatory agencies around the world, like US FDA, EPA, the EU, the WHO, and others. Before we use any ingredient, our scientists start by asking questions. If there’s any doubt about its safety or benefit to you, we won’t use it. We define the ingredient’s safe range using the same science-based standards as major regulatory agencies around the world. We evaluate all ingredients in the product to ensure they are safe when used — both for you and the environment. If we can’t confirm that, we go back to the drawing board. Our last step never ends. Once a product is on shelves, we keep up with new information on each ingredient, collaborating on new products safety methods with regulatory agencies and scientists outside of P&G to make sure we’re up to date. Most importantly, we listen to you — making sure the products we design meet your expectations for safety and performance. Watch to Learn More About How Our Scientists Formulate Safe Products For You Ingredients Consumer product safety starts with the ingredients. We know you may have questions and concerns about specific ones. Here, you’ll find more details about common questions we receive regarding product ingredients we choose—and many we actively avoid.
Product Safety
We hold ourselves to the highest standard
Our 4-Step Process
step 1
Doubt
step 2
Define
step 3
Determine
step 4
Diligence
See Our Ingredients
Ingredients
Consumer product safety starts wtih the ingredients. We know you may have questions and concerns about specific ones. Here, you'll find
more details about common questions we receive regarding product ingredients we choose-and many we actively avoid.
Learn More
Going the Extra Smile
Crest and Oral-B believe a smile is worth the world and that all
Americans deserve healthy smiles. Howerver, tooth decay is not the No.1
chronic disease in America.
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#BringOnTheSmiles
Enabling healthier oral care habits
